iFert is an innovative company that offers farmers a practical approach to fertiliser decision-making which takes the best from both biological and conventional regimes.
Throughout his career, company founder Corey Martin has spent thousands of hours on farms across the length and breadth of New Zealand, guiding farmers through the best fertiliser practices. The iFert programme is the result of this hands-on experience crossed with a pioneering approach to the production of leading edge fertiliser systems.
The iFert system offers the ‘ultimate way to boost farm productivity’ because it focuses on the end game – converting grass to meat and milk. The iFert regime offers a pragmatic approach that balances productivity gains through improvement of soil, pasture and animal health with farm budgetary constraints and other practical limitations.